No certainty without data
A responsible diagnosis needs GSC, GA4, crawl, indexability and page-type data.
My SEO career has been shaped around technical, editorial and measurement problems of large-scale websites.
My SEO journey started in İzmir in 2008 and evolved into a consulting practice focused on solving organic growth problems for large websites.
During the iProspect period, I worked across multiple brands and sectors. Later, I worked on e-commerce SEO and migration processes at Hepsiburada and Markafoni, and marketplace growth at Zingat.
Since 2018, I have been consulting under my own name. My current focus is technical SEO, publisher growth, e-commerce SEO, finance/YMYL visibility, AI Search and reporting systems.
Career map
Agency, in-house and independent consulting experience meet in one operating model.
Verticals
E-commercePublisherFinanceTravelCorporateSaaSMarketplaceLocal Business
External profile line
SEO, AI Search and organic visibility consultant for large-scale websites.
Confidential data is not portfolio material
Strong work narratives can be built without exposing raw metrics, private URLs or commercial data.
SEO is a team system
Content, product, engineering, data and leadership need to operate in the same system.
2008-2012
Started SEO work in İzmir with CNT and İzmo Bilişim
2012-2015
iProspect period across multiple sectors
2015-2016
SEO management and large-scale migration work at Hepsiburada
2016-2017
SEO management and new site migration at Markafoni
2017-2020
SEO management and consulting period around Zingat
2018+
Independent consulting across publishers, finance, e-commerce, corporate and AI Search
FAQ
Frequently asked questions
What does Behlül Göktepe work on?
Technical SEO, publisher SEO, e-commerce SEO, finance websites, AI Search readiness and SEO reporting.
Is the working model different from an agency model?
Yes. The focus is on building a workflow that the team can execute and track.
Which websites are a better fit for SEO consulting?
Large websites with engineering support, many URLs and a need for structured organic visibility tracking are a better fit.
Which data is needed before starting?
Google Search Console, GA4, crawl data, key page types, technical workflow context and current goals are usually needed.
Is AI Search readiness separate from classic SEO?
No. Crawlability, content quality, entity clarity and trust signals still form the foundation.
Related pages