Where I work best
I work best with websites with technical, content and reporting needs that have engineering support, GSC/GA4 access and a need to turn SEO decisions into cross-team execution.
My SEO career has been shaped around technical, editorial and measurement problems of websites with technical, content and reporting needs.
My SEO journey started in İzmir in 2008 and evolved into a consulting practice focused on solving organic growth problems for websites with technical, content and reporting needs.
During the iProspect period, I worked across multiple brands and sectors. Later, I worked on e-commerce SEO and migration processes at Hepsiburada and Markafoni, and marketplace growth at Zingat.
Since 2018, I have been consulting under my own name. My current focus is technical SEO, publisher growth, e-commerce SEO, finance/YMYL visibility, AI Search and reporting systems.
Career map
Agency, in-house and independent consulting experience meet in one operating model.
Verticals
E-commercePublisherFinanceTravelCorporateSaaSMarketplaceLocal Business
Experience intensity
Experience concentrates by sector and problem type.
This is not a score claim; it is a visual summary of where the most repeated project experience sits.
E-commerce
Categories, products, facets, stock and migration
Publishing
Discover, News, seasonality and editorial quality
Technical SEO
Crawl, indexability, redirects and templates
Finance
Trust signals, sensitive content and page structure
Reporting
GSC, GA4, executive summary and action tracking
Productization
Turning repeatable SEO workflows into tools
External profile line
SEO, AI Search and organic visibility consultant for websites with technical, content and reporting needs.
View LinkedIn profile
Trust and boundaries
Clear working boundaries are part of trust.
What is not a fit
Projects expecting short-term ranking guarantees, diagnosis without data or SEO impact without implementation support are not a good fit.
Confidentiality
Strong work narratives can be built without exposing private URL lists, contracts or raw performance metrics.
Working principle
Recommendations are not enough. Each action needs ownership, implementation context, acceptance criteria and measurable follow-up.
No certainty without data
A responsible diagnosis needs GSC, GA4, crawl, indexability and page-type data.
Confidential data is not portfolio material
Strong work narratives can be built without exposing raw metrics, private URLs or commercial data.
SEO is a team system
Content, product, engineering, data and leadership need to operate in the same system.
2008-2012
Started SEO work in İzmir with CNT and İzmo Bilişim
2012-2015
iProspect period across multiple sectors
2015-2016
SEO management and large-scale migration work at Hepsiburada
2016-2017
SEO management and new site migration at Markafoni
2017-2020
SEO management and consulting period around Zingat
2018+
Independent consulting across publishers, finance, e-commerce, corporate and AI Search
FAQ
Frequently asked questions
What does Behlül Göktepe work on?
Technical SEO, publisher SEO, e-commerce SEO, finance websites, AI Search readiness and SEO reporting.
Is the working model different from an agency model?
Yes. The focus is on building a workflow that the team can execute and track.
Which websites are a better fit for SEO consulting?
Websites with technical, content and reporting needs with engineering support, many URLs and a need for structured organic visibility tracking are a better fit.
Which data is needed before starting?
Google Search Console, GA4, crawl data, key page types, technical workflow context and current goals are usually needed.
Is AI Search readiness separate from classic SEO?
No. Crawlability, content quality, entity clarity and trust signals still form the foundation.
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