Scope

Work areas

A confidentiality-safe view of problem areas shaped by past projects and consulting practice.

E-commerce, marketplaces and classified platforms

Large-Scale Site Migration

URL inventory, redirect mapping, canonical logic, sitemap structure, indexability checks and post-launch monitoring.

Migration control model
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News, recipes, finance and technology publishing

Publisher SEO and Discover Operations

Google Discover, Google News, seasonal traffic clusters, evergreen hubs, editorial rules and multi-surface performance reporting.

Editorial visibility system
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Retail, D2C, marketplaces and B2B SaaS

E-commerce Category and Product SEO

Category architecture, product templates, faceted navigation, out-of-stock logic, internal linking and commercial query visibility.

Category visibility system
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Fintech, credit, stock market and investing content

Finance and YMYL Visibility

Trust signals, E-E-A-T, information architecture, template SEO and responsible structures for sensitive topics.

Trust-led information architecture
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AI Overviews, ChatGPT Search, Bing and entity visibility

AI Search and GEO Readiness

Source eligibility, entity clarity, structured data, answer formats, crawlability and AI visibility measurement.

AI visibility control model
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SEO performance management and decision support

GA4, GSC and Executive Reporting

Turning Web, Discover, News, marka/marka dışı, page type and channel segments into executive-level performance narratives.

Decision support dashboard
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Distribution

Priorities change based on the website structure and the current problem.

Large-Scale Site Migration
Publisher SEO and Discover Operations
E-commerce Category and Product SEO
Finance and YMYL Visibility
AI Search and GEO Readiness
GA4, GSC and Executive Reporting
FAQ

Frequently asked questions

Which work area should start first?

It depends on the current risk and business impact: migration, indexability, category architecture, publisher visibility or reporting.

Should all work areas be handled at once?

Usually not. The highest-risk or highest-impact area should be prioritized first.

Which websites are a better fit for SEO consulting?

Large websites with engineering support, many URLs and a need for structured organic visibility tracking are a better fit.

Which data is needed before starting?

Google Search Console, GA4, crawl data, key page types, technical workflow context and current goals are usually needed.

Is AI Search readiness separate from classic SEO?

No. Crawlability, content quality, entity clarity and trust signals still form the foundation.