Behlül Göktepe
Scope

Work areas

A confidentiality-safe view of problem areas shaped by past projects and consulting practice.

Technical SEOPublisher visibilityE-commerce and finance
E-commerce, marketplaces and classified platforms

Large-Scale Site Migration

URL inventory, redirect mapping, canonical logic, sitemap structure, indexability checks and post-launch monitoring.

Migration control model
View detail approach
News, recipes, finance and technology publishing

Publisher SEO and Discover Operations

Google Discover, Google News, seasonal traffic clusters, evergreen hubs, editorial rules and multi-surface performance reporting.

Editorial visibility system
View detail approach
Retail, D2C, marketplaces and B2B SaaS

E-commerce Category and Product SEO

Category architecture, product templates, faceted navigation, out-of-stock logic, internal linking and commercial query visibility.

Category visibility system
View detail approach
Fintech, credit, stock market and investing content

Finance and YMYL Visibility

Trust signals, E-E-A-T, information architecture, template SEO and responsible structures for sensitive topics.

Trust-led information architecture
View detail approach
AI Overviews, ChatGPT Search, Bing and entity visibility

AI Search and GEO Readiness

Source eligibility, entity clarity, structured data, answer formats, crawlability and AI visibility measurement.

AI visibility control model
View detail approach
SEO performance management and decision support

GA4, GSC and Executive Reporting

Turning Web, Discover, News, marka/marka dışı, page type and channel segments into executive-level performance narratives.

Decision support dashboard
View detail approach
Distribution

Priorities change based on the website structure and the current problem.

Large-Scale Site Migration
Publisher SEO and Discover Operations
E-commerce Category and Product SEO
Finance and YMYL Visibility
AI Search and GEO Readiness
GA4, GSC and Executive Reporting
Experience matrix

Which problem fits which work area?

This matrix connects work areas to real project needs rather than abstract service labels.

Work area Website fit Typical need Detail
Site migration E-commerce, marketplaces, publishers Traffic loss, redirects and index risk View
Publisher SEO News, recipes, finance, technology Discover, News, seasonality and editorial quality View
E-commerce SEO Retail, categories, products and facets Category architecture, stock and commercial queries View
Finance SEO Fintech, credit, stock market, investing Trust, sources, freshness and sensitive intent View
AI Search readiness Corporate, SaaS, publishers, service sites Entity clarity, FAQ coverage and source eligibility View
SEO reporting Websites with technical, content and reporting needs and leadership teams Lots of data, unclear decisions and actions View
FAQ

Frequently asked questions

Which work area should start first?

It depends on the current risk and business impact: migration, indexability, category architecture, publisher visibility or reporting.

Should all work areas be handled at once?

Usually not. The highest-risk or highest-impact area should be prioritized first.

Which websites are a better fit for SEO consulting?

Websites with technical, content and reporting needs with engineering support, many URLs and a need for structured organic visibility tracking are a better fit.

Which data is needed before starting?

Google Search Console, GA4, crawl data, key page types, technical workflow context and current goals are usually needed.

Is AI Search readiness separate from classic SEO?

No. Crawlability, content quality, entity clarity and trust signals still form the foundation.

Related pages

Related pages for this topic

Site migration See the migration risk-control approach. Publisher SEO Explore Discover, News and publisher visibility. E-commerce SEO See category, product and facet SEO approach. Finance SEO Explore trust-led finance SEO. AI Search Review AI Search readiness. SEO reporting See executive reporting and measurement.